Website Redesign for a Mountain Bike Training Provider in Scotland
Location: Scotland
Business overview: Cycle Wild Scotland provides mountain bike training, leadership qualifications, coaching and guiding, supporting riders from those building confidence to experienced mountain bike professionals.
Project summary: A WordPress website redesign combining a bolder visual identity, fresh photography and clearly structured course information, with easier access to third-party booking forms.
Categories:
Cycle Wild Scotland’s existing website felt dated and needed a stronger visual connection to the sport and the people behind the business.
The presentation of course information also needed attention. Important details were getting lost within long blocks of text, making it harder for visitors to understand the options available and find the information relevant to them.
The brief was to bring the website up to date, give it a more distinctive personality and make its content easier to explore.
The approach
The redesign introduced bolder colours and typography more in keeping with mountain biking as an extreme sport. Fresh photography brought the riding, landscapes and training experience into the presentation.
Consistent page layouts provided a clearer framework for course content. Information previously contained in dense text was organised into distinct sections, helping visitors find key details and understand each course.
Third-party booking forms were incorporated into modals, making them easier to find and complete directly from the relevant pages.
The website was rebuilt using WordPress, Impreza, WPBakery and Advanced Custom Fields.
Key improvements
- Bolder visual design
Stronger colours and typography give the website a character better suited to mountain biking. - Fresh photography
Updated imagery helps communicate the experience of riding and learning with Cycle Wild Scotland. - Clearer course information
Structured layouts make important details more visible and reduce reliance on long blocks of text. - Consistent page layouts
A shared approach to presenting courses creates a more coherent experience as visitors explore the site. - More accessible booking forms
Third-party forms appear in modals on the relevant pages, providing a clearer route from reading about a course to completing a booking form.
The result
The redesigned website gives Cycle Wild Scotland a stronger visual presence and a clearer way to present its training and coaching.
The client particularly values how easy it is to see the information. Consistent layouts help visitors understand the courses available, while the placement of booking forms makes the next step easier to find.
The finished site brings the business’s personality and practical course information together in a more confident, organised presentation.
Technologies used
WordPress, Impreza, WPBakery Page Builder, Advanced Custom Fields, third-party booking forms.
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