Modernising the Digital Presence of an Award-Winning Safety & Wellbeing Training Provider
Location: Sussex
Business overview: Lattitude Safety delivers award-winning, people-focused safety and wellbeing training for organisations across the UK and internationally. Their approach centres around helping people understand the tangible benefits of working safely, regardless of their individual motivations, while creating positive behavioural change through engaging training and consultancy.
Project summary: Full website redesign for an established safety and wellbeing training provider, improving performance, information hierarchy, mobile usability, and lead generation while better reflecting the calibre of clients and services delivered internationally.
Categories:
The original website had been built in 2017 and had served the business well for many years. However, as the company evolved, the website began to feel increasingly dated and no longer reflected the quality of the training, consultancy, and client relationships being delivered.
While the client remained happy with the website, several areas had become opportunities for improvement:
- An ageing design and user experience
- Slower page performance due to reliance on multiple plugins
- A cluttered structure that made content harder to navigate
- Limited visibility of the organisation’s impressive client portfolio
- Opportunities to improve calls to action and enquiry pathways
- A growing volume of training, consultancy, and video content that needed a more scalable structure
The objective was not to reinvent the business, but to modernise its digital presence and better showcase the expertise and reputation it had built over time.
The approach
A complete redesign was undertaken with a focus on simplicity, performance, and clearer communication.
The site remained on WordPress and WPBakery, but the underlying approach was significantly streamlined by reducing reliance on unnecessary third-party plugins and simplifying the overall build.
Key improvements included:
- A cleaner visual design with improved content hierarchy
- Faster page loading through a leaner technical setup
- Consistent templates for workshops, consultants, and film content
- Improved calls to action throughout the website
- Contact forms integrated into key pages
- Greater use of video content, including a prominent homepage video
- Introduction of a client logo banner to highlight the scale and quality of organisations worked with
- Improved mobile usability across the site
The redesign focused on helping visitors quickly understand the company’s offering while providing stronger trust signals throughout the user journey.
Key improvements
- Cleaner user experience – Content was simplified and restructured, making it easier for visitors to understand the business and navigate the site.
- Improved performance – Reducing reliance on additional plugins resulted in a leaner build and significantly improved page load speeds.
- Stronger information hierarchy – The main services and value proposition are now visible with minimal scrolling, helping users reach relevant information faster.
- Enhanced trust signals – A prominent client logo section highlights the calibre of organisations Lattitude Safety works with, reinforcing credibility from the outset.
- Better use of video – Video content was integrated more effectively throughout the site, helping communicate the organisation’s personality, expertise, and training approach.
- Scalable content structure – Template-driven workshop, consultant, and film pages make it easier to add and manage content as the business grows.
- Improved conversion opportunities – Calls to action and contact opportunities were strengthened throughout the website to support enquiries and engagement.
- Dedicated case study section – A new case studies area was introduced to showcase real achievements and outcomes, moving beyond testimonials alone and providing stronger evidence of expertise.
The result
The redesigned website provides a significantly cleaner and more focused experience for visitors while better reflecting the reputation and expertise the business has developed over the years.
Visitors can now quickly understand the organisation’s core offering, explore training and consultancy services, and access supporting content with minimal friction.
The combination of improved performance, stronger trust signals, clearer navigation, and dedicated case study content has created a platform that better supports both current and future growth.
Importantly, the redesign positions the business in a way that more accurately reflects the quality of work being delivered to clients across the UK and internationally.
Technologies used
WordPress, WPBakery Page Builder, Managed Hosting
Client testimonial
Seb was a pleasure to work with - professional, creative, and reliable. He understood our vision, delivered on time and on budget, and welcomed our input. Transparent and responsive, he quickly resolved issues and exceeded expectations. His creativity and clear communication made the process smooth and enjoyable. Highly recommended.
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