Website Design for a Garden Design & Landscaping Business in East Sussex
Location: Hailsham, East Sussex
Business overview: Jack of Spades provides garden design, landscaping and aftercare across East Sussex, creating outdoor spaces through carefully considered design, skilled construction and planting.
Project summary: A new WordPress website with refreshed branding, professional photography and detailed project content, designed to showcase the company’s craftsmanship and support enquiries for larger landscaping projects.
Categories:
Jack of Spades wanted a website that better reflected the quality and scope of its work.
With ambitions to attract more complete garden transformations and commercial projects, the business needed to communicate its capabilities clearly and give prospective clients confidence in the team behind the work.
The brief was to create a more polished presentation while retaining the approachable, personal character of the company. Completed gardens needed to take centre stage, supported by clear explanations of the services available and how a project develops from initial ideas through to construction and aftercare.
The approach
The website was designed around three connected parts of the business: design, build and aftercare. This gives visitors a straightforward introduction to the offering, with dedicated service pages providing more detail.
A deep green colour palette, characterful serif headings and clean supporting typography establish a visual style suited to the business. Refinement of the spade-and-plant identity brings together the practical and natural elements of landscaping.
Professional photography plays a central role throughout the site. Generous image layouts showcase the gardens, materials and finishing details, while individual project pages explain the client’s brief and the work involved.
The site was built in WordPress using Impreza, WPBakery and Advanced Custom Fields. Reusable layouts and structured content fields provide a consistent presentation and make future additions easier to manage.
Key improvements
- More considered visual identity
Refreshed branding and a consistent design give the business a presentation that better reflects its craftsmanship. - Stronger project portfolio
Dedicated case studies combine photography with project stories, helping prospective clients understand the team’s experience and approach. - Clearer service information
Individual service pages explain the work available, from paving and planting to complete garden transformations. - Connected content
Related projects and calls to action help visitors move from exploring a service to seeing examples and discussing their own garden. - More useful enquiries
A project enquiry form includes photo uploads, allowing prospective clients to share their existing garden alongside their requirements. - Flexible content management
Reusable page components and custom fields make it easier to add services and completed projects as the portfolio grows.
The result
The new website gives Jack of Spades a more complete way to present its work and explain the value of its services.
Visitors can explore completed gardens, understand the range of work available and make an enquiry with useful information about their project. The combination of professional photography, detailed case studies and clearer service content supports the company’s ambition to attract larger, more involved landscaping commissions.
For the business, the website provides a consistent framework that can grow alongside its portfolio.
Technologies used
WordPress, Impreza, WPBakery Page Builder, Advanced Custom Fields, Contact Form 7.
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