Classic Car Restoration Website Redesign in Hassocks, West Sussex
Location: Hassocks, West Sussex
Business overview: A classic car restoration and vehicle body repair specialist based in Hassocks, West Sussex, offering high-end restoration work alongside general body repairs and motorcycle projects.
Project summary: Website redesign for a premium classic car restoration business in Hassocks, improving site speed, mobile usability, and enquiry pathways while better reflecting the quality of their work.
Case study categories:
The existing website had originally been built around 10 years prior and no longer reflected the current standard of the business.
While the company had moved further into high-end restoration work, the website still felt dated and didn’t communicate the level of quality or craftsmanship involved.
There were also several usability and performance issues:
- The design felt outdated and didn’t align with a more premium positioning
- The site was slow to load
- Mobile usability was poor
- Contact options were not immediately obvious, requiring users to search for ways to get in touch
- The portfolio didn’t fully showcase the depth and detail of restoration work
Overall, the website wasn’t doing the business justice or encouraging potential customers to make contact.
The approach
A full redesign was carried out with a focus on improving performance, usability, and overall presentation.
The site was rebuilt using a lightweight, high-performance WordPress setup with Oxygen Builder, allowing for faster load times and greater flexibility in layout and structure.
Key elements of the approach included:
- A completely new layout designed to better reflect a premium service
- Fully responsive design to ensure a consistent experience across all devices
- Performance improvements to reduce load times
- Clear and consistent contact options throughout the site
- Improved structure to make information easier to navigate
- Expanded portfolio areas to better highlight completed work
- Introduction of FAQs on service pages to support both users and search visibility
Key improvements
- Stronger visual positioning
The new design better reflects the quality and attention to detail of the restoration work, helping position the business as a premium service. - Improved mobile experience
The site is now fully responsive and easier to use on all devices, particularly mobile. - Faster performance
A lighter build and optimised setup result in quicker load times. - Clearer contact pathways
Contact forms are now available across the site, alongside prefilled iMessage and WhatsApp options for quick enquiries. - Better portfolio presentation
Expanded galleries allow for more detailed project write-ups, helping showcase the depth of work. - More logical site structure
Information is easier to find, with a clearer hierarchy across pages. - Easier ongoing management
The backend is more user-friendly, making it easier to update content and add new projects over time.
The result
The new website now presents the business in a way that better reflects the quality of its work, helping build trust with potential customers from the first interaction.
Customers can now:
- Quickly find relevant information
- View detailed examples of previous work
- Contact the business easily from any page
The improved structure and performance also create a smoother overall user experience, particularly on mobile devices.
From a management perspective, the updated system makes it easier to maintain and expand the site, encouraging ongoing use rather than becoming outdated over time.
Technologies used
WordPress, Oxygen Builder
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