Website Design for a Multi-Location Childcare Provider, Ireland
Location: Ireland (multi-location childcare provider)
Business overview: This childcare provider operates multiple centres across Ireland, requiring a website that can present location-specific information clearly while maintaining a consistent, professional brand across the organisation.
Project summary: A full redesign and structural rebuild for a multi-location childcare provider operating across Ireland, focused on improving usability, internal processes, and delivering a more scalable platform for managing multiple centres.
Categories:
The existing website, originally built several years prior, had become outdated both visually and functionally.
While it had been fit for purpose at the time, it no longer reflected the scale or professionalism of the business. The design leaned heavily into a more “twee” aesthetic, influenced by branding elements, which limited how mature and established the organisation appeared online.
From a usability perspective, the structure created friction for both users and staff. Parents were unable to easily direct enquiries to specific centres, and content lacked the flexibility to present location-specific information clearly.
Internally, this led to inefficiencies. Enquiries were routed through a central inbox rather than directly to each location, slowing response times and increasing admin workload.
The system also lacked flexibility in key areas:
- Limited control over centre-specific content
- No support for features like virtual tours or maps
- Difficulty managing downloadable documents at both global and location level
The approach
The project involved a complete redesign and rebuild of the website using a more flexible and performance-focused setup.
The front-end was reworked to create a cleaner, more modern design—moving away from overly stylised elements and toward a more professional, scalable visual identity.
From a structural perspective, the site was rebuilt to properly support a multi-location model.
A key improvement was the introduction of centre-specific enquiry routing, ensuring that both new and existing registration enquiries are sent directly to the relevant location rather than a central email.
To improve scalability and efficiency, flexible page templates with conditional sections were implemented. This allows new pages to be created quickly while still feeling bespoke, without requiring full custom builds each time.
Additional functionality included:
- Integration of virtual tours and interactive maps
- Enhanced gallery functionality
- A custom interactive timeline, powered by structured content, allowing updates to be added dynamically and displayed in a scrollable front-end experience
Behind the scenes, the CMS was refined to give greater control over:
- Site-wide vs centre-specific content
- Downloadable documents
- Content management workflows
Key improvements
- Centre-specific enquiry routing for faster responses
- Significant reduction in admin handling time
- Faster performance and improved mobile usability
- More structured, location-specific content
- Scalable page templates with conditional logic
- Integration of virtual tours and maps
- Interactive timeline powered by dynamic content
- Improved visual presentation and brand perception
- Greater backend control across all locations
The result
The new website delivers a significantly improved experience for both parents and internal teams.
Parents can now quickly find relevant information for their chosen location and send enquiries directly to the correct centre, resulting in faster responses and a smoother overall journey.
The updated design presents the organisation as a more established, professional brand, with a consistent and scalable structure across all locations.
Internally, the improved CMS and flexible page structure make the site far easier to manage and expand. New content can be added efficiently without compromising quality or consistency.
Ongoing support through a managed hosting agreement ensures the platform remains stable, fast, and well-maintained.
Technologies used
Oxygen Builder (WordPress), Custom CMS architecture for multi-location management, Conditional template system for scalable page creation, Interactive timeline (custom post-driven), Integrated maps and virtual tours, Performance optimisation for mobile and speed
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